Brand (new) Story

Had and enlightening talk on “Brand Awareness” today, and cant help thinking of goddess of patience when the speaker mentioned that passion and “patience” are required in order to succeed in any endeavour. Haha.

This also coincides with “pointers” qy gave me to chase after cm, so, the following is the synopsis of the talk :

Brand dimensions can be divided into 2 :
1.Product Dimension – such as benefits(what's the benefit of being someone's bf/gf), performance (the job performance of that particular promising candidate), packaging (their personal grooming), ingredients(their skills and talents). Man, this can really be related to searching for a soul mate ! :P
2.Brand equity dimension – such as heritage(family background), personality(eg fun).

A strong brand always delivers its promise, or more than it promised. Now, doesn't that sound familiar?

The reasons for branding includes :
1.more competitive environment – with people competing for limited span of attention(purple gal will attest to this ;-) ), escalating costs of communications (my personal experience with tomato), accelerated change (of hearts (is it under a field of study, yt? :P) ).
2.Strong brands are preferred and trusted.

We build a strong brand thru AIDA – (creating)Awareness, (rousing)Interest, (instilling)Desire, (prompting)Action.

A brand message is effectively delivered when the same story is presented in different ways, eg using some dose of humor, exaggeration and a spoonful of good sense.

That's all for today. Hope it is beneficial for all. :)